Effective information measures to promote energy use reduction in EU Member States

In order to achieve the EU 20% reduction on primary energy consumption target by 2020, a change in consumer behaviour and energy consumption practices is needed. Following this principle, article 12 of the Energy Efficiency Directive (EED) requires that Member States (MSs) shall take appropriate measures to promote and facilitate an efficient use of energy by small energy customers including domestic customers and small and medium-sized enterprises (SMEs). MS have adopted policies, programmes and measures which aim to promote behavioural change. The measures undertaken are described yearly in the National energy efficiency Action Plan (NEEAP). The aim of this report is to analyse the measures implemented within the EU territory in order to highlight the best practises on information campaigns targeting behaviour change on energy use. Concrete objectives: 1. Analyse the measures implemented so far in the EU Member States (NEEAPS) 2. Select the best practises by sector in terms of Effectiveness, Replicability and Measurability 3. Evaluate the main factors influencing the effectiveness of the measures; strength and weaknesses 4. Make general recommendations to member states for further develop of awareness and information campaigns.